Pretty Features

Nisha Parker and The Beaty and A Book Box Brand

Beauty And A Book Box launched in January 2019, after owner Nisha Parker and partners decided it was time for a change. Nisha is an educator and author. After attending events across the U.S. in 2017 and 2018- she realized that the desire to read and be well-read, had taken a backseat for a lot of women that she met. After seeing the hike in women learning how to do make-up and the increase in interest, even for herself – she decided to collaborate with some friends in various industries to launch a subscription box that would offer both of passions.

PWH: Define your brand in four words.

NP: Inspirational. Modern. Diverse. Informed

PWH: What is your ultimate goal for Beauty and a Book Box?

 NP: My ultimate goal for Beauty And A Book Box is to reach tweens, teens, and adults worldwide. I would like for us to send out millions of boxes each quarter. I would like for us to be able to send boxes to teens living in poverty and women in shelters. We have so many goals for our company. 

PWH: What can women expect when receiving their boxes?

NP: Women can expect to receive 6 full-sized items – which include a novel/book, two reading accessories (bookmarks, reading lights, journals, planners, pens, etc) and three beauty products from various brand-name and boutique beauty companies. (in the past we have sent out Glo by Glory palettes, NARS, BareMinerals, Bobbi Brown, Essie, Shea Moisture, etc) 

PWH: Who is your ideal audience?  

NP: Girls ages 9-17 Women – all ages. We currently have subscribers in 5 different countries. Our goal is to reach 15 countries in the next two years. We market to all literacy and makeup lovers. 

PWH: Where do you see beauty and a book box in the next five years?

 NP: I see us opening a warehouse and collaborating with school districts for reading and self-esteem initiatives. 

PWH: Bonus: Describe your definition of a Pretty Woman Who Hustles?

NP: A Pretty Woman Who Hustles, knows her worth and isn’t afraid to put herself in a decision-making position. She is a boss. She shows grace to others and she looks beautiful while handling her business. 

To learn more about Nisha Parker and The Beauty and a Book Box Brand visit https://www.beautyandabookbox.com

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