2021 Business to Watch – 8Figured Brand

fitness models, deblair tate, 8 figured, aldrick williams, awpmedia, atlanta photographer,

Meet DeBlair Tate, CEO/Business Owner/Military Instructor- a certified Fitness Coach, a former professional figure competitor, a military training instructor and the successful owner of the 8Figured Brand. With a primary focus on health, wellness, and making people feel confident about who they are, and how they treat themselves, DeBlair’s goal is for those she encounters to reach a place of wholeness—mind, body, and soul. Her passion centers on helping others break through barriers and fully realize their ability to live happy, healthy and successful lives. This idea is perceived differently by every individual, so mental clarity and determination is essential to achieving amazing results. Although DeBlair is an expert in personal training and fitness, her objective is to help you become successful in all areas of life—the physical, mental and spiritual. Be inspired, motivated, and empowered to create the life you deserve!

8Figured is more than a fitness brand; it’s a representation of one’s worth. 8Figured is a lifestyle. It’s about accepting who you are and being an engineer of the body you were given. Our bodies are priceless, and we should treat them as such. 8Figured’s mission is to empower, educate, and to help others to realize self-worth and total acceptance. Our goal is to help create a cultural change that aligns with social acceptability while embracing individuality. Our designs are custom made and created in house. 8Figured will be around for a while so its definitely a brand to keep your eye out for.

What inspired your to start your business?

I have been a fitness trainer for almost 16 years and needed to branch out but still stay in this lane. I love fitness apparel that you can work out in and wear when you are out and about. That was my aim. I spend hundreds of dollars with other brands until things clicked. I can do this for myself so that’s where the inspiration began.

How did 2020 change your business? Was it for the better?

The pandemic changed my outlook on how I run my business for the better. Of course, with the apparel brand, things slowed down a little but it allowed me to spend more time making it better. As far as the fitness aspect of things, I transitioned all coaching and training to a virtual platform. That was probably the best decision I could have made so this hasn’t been a bad outcome for the company, thankfully.

What lessons did you learn in your business in 2020?

I learned that the only thing constant is change. You have to be ready for whatever- maneuver when things don’t go as planned and keep pushing in order to keep the brand afloat.

What kind of impact do you want your business to leave on your client or customer?

I want to be a household brand. I want people to be excited to support and wear the apparel. I aspire to be the next Nike, Adidas, ect..

What’s next for you in your brand?

We have so much in the pipeline. 8figured Nutrition will be launching soon, along with a Health and Wellness cookbook. I don’t want to do a spoiler for everything but we are working and moving so stay tuned!!

Is there anything else you would like to share with me?

All of the designs from the brand are made from scratch- that’s what separates us from the rest.

www.8figured.com | www.deblairfitness.com

Instagram: Deblair Fitness | 8Figured Brand

Facebook: Delair | 8Figured